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October 05, 2017

6:00 PM - London

The NHS is in a period of transformation that will require huge behaviour change programmes, with services being delivered differently and a renewed focus on preventative measures.

This event will cover techniques that have been proven to modify behaviours of populations, patients and staff and give examples of successful campaigns delivered locally, regionally and nationally.

Participants will also have the opportunity to discuss the role behaviour change has within their Sustainability Transformation Programme (STP) and learn how to use social marketing and behavioural economics to influence key populations, by understanding how people make decisions and are likely to respond and how this can be applied to STP priorities.

CPD category: Insights
Duration: 1.5 hours

Registration and networking is from 18:00, the session starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.

Contact us

To contact a member of our Network Support team please call +44(0)1628 427340 or email cim.events@cim.co.uk.


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Mintel
4 Playhouse Yard
London
EC4V 5EX
United Kingdom

Sector: Medical Marketing

Region: London
Map link: click here

Speakers: Patrick Ladbury, Anthony Tasgal and Matthew Walmsley

Prices

  • Member: £25
  • Studying member: £15
  • Student: £15
  • Non-member: £35