October 18, 2017
6:00 PM - London
In this session, we will look at the current role of branding and the importance of developing a clear brand proposition that has a strong point of difference versus the competition. We will put this into practice by working in teams to draft a CIM brand proposition that makes it stand out from key competitors.
This is the latest in a series of events being held at the University of East London, Stratford by the recently formed CIM/UEL Marketing Club.
The aim of the club is to give practicing marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent. It’s also designed to give students interested in careers in marketing an opportunity to network with people already working at the coalface.
Abigail Dixon has over 17 years’ experience in brand management, strategic planning, product management, step change projects delivery, as well as training and capability. She has worked on many household brands across multiple markets and sectors both client-side and consultancy.
Abigail is a CIM Course Director and has trained both in-house delivering bespoke courses and delivered the CIM Diploma in Professional Marketing across all modules including Mastering Metrics, Strategic Marketing, and Marketing Communications.
As Director of Labyrinth, her own Cross Sector Strategic Marketing Consultancy, she provides hands on problem solving, long term strategic planning, brand development, step change project management and capability programmes.
CPD category: Brand
Duration: 1.5 hours
Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:30. If you are non-EU resident please call the Network Support team to make your booking.