Autumn marketing conference - data-driven marketing

November 02, 2017

9:30 AM - Colchester

Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging… or in plain English, delivering the right message, to the right person, at the right time.

It’s always been a marketing mantra, only today we have our friends Robot, Algorithm, Programmatic, Gamification, VR and AR to help us do this in real-time with creativity and a little bit of digital magic (but beware the GDPR).

This conference will help prepare you to embrace the opportunities automation and data-driven marketing offer and reassure you that, although the machines are coming, they will never replace human intelligence and creativity.

Speakers confirmed so far are:

Lawrence Weber, Managing Partner - Innovation at Karmarama on “Bringing together magic and machines”, the IPAs vision of the future of advertising.

Darren Bond, Digital Strategy Director at Coast Digital on Programmatic Display

Josie Scotchmer, Marketing Manager at Mailjet on Email Automation

Neil Taylor who will implore you to “Mind your language”, an interactive session that will engage your grey matter and inspire you to craft great copy.

We will also take a look at how GDPR will affect customer data and Sky Media's revolutionary approach to TV advertising.

Programme
10:00     Welcome
10:15     Magic and Machines – Lawrence Weber, Karmarama
11:00     Programmatic Marketing – Darren Bond, Coast Digital
11:30     Coffee
12:00     Email Automation – Josie Scotchmer, Mailjet
12:30     Being AdSmart – John Doyle, Sky Media
13:00     Lunch
14:00     GDPR 
14:45     Mind Your Language – Neil Taylor
16:00     Conference ends

CPD category: Digital integration
Duration: 5 hours

Special offer prices:

The non-member price includes 3-months’ Affiliate Professional membership of CIM, which will be activated after the conference.

Registration and networking is from 09:30, the event starts at 10:00 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.