November 02, 2017
10:00 AM - Colchester
Data-driven marketing is the strategy of using customer information for optimal and targeted media buying and creative messaging… or in plain English, delivering the right message, to the right person, at the right time.
It’s always been a marketing mantra, only today we have our friends Robot, Algorithm, Programmatic, Gamification, VR and AR to help us do this in real-time with creativity and a little bit of digital magic (but beware the GDPR).
This conference will help prepare you to embrace the opportunities automation and data-driven marketing offer and reassure you that, although the machines are coming, they will never replace human intelligence and creativity.
We will announce the speaker line-up shortly – for now assume it will be over 90% human.
CPD category: Digital integration
Duration: 5 hours
Registration and networking is from 10:00, the event starts at 10:30 and finishes at 16:00. If you are non-EU resident please call the Network Support team to make your booking.
The conference will take place in the Layer Suite at the Weston Homes Community Stadium, the home of Colchester United FC. The stadium is adjacent to the A12 at junction 28.
Special offer prices
Book by Friday 22 September for a £15 discount on the member and non-member prices, which after this date will be £75 and £150 respectively. CIM studying members and university students can attend for only £30.
The non-member price includes 3-months’ Affiliate Professional membership of CIM, which will be activated after the conference.