November 28, 2017

9:30 AM - Belfast

This event is fully booked

**This event is now fully booked**

Join CIM and Google Partner business Digital Allies for a unique and innovative workshop designed to get you firing on all cylinders with Google Analytics.

For three years now the team from Digital Allies have delivered masterclasses that have booked out consistently in a seminar type format to over 50 people at each session. Following recent feedback from these masterclasses, we have now joined forces with them once again with a change in the format.

This full day session is designed to be delivered to a limited audience whereby you will receive direct one-to-one hands on learning with two of their Google Analytics qualified team members.

Come and learn insider hints and tips from their expert practitioners using the platform day in, day out. 100% of previous delegates agree that they learned practical tips to use in their place of work.

The course will cover the following elements;

• How to create a measurement plan and KPI structure
• How analytics works, understanding its’ capabilities and limitations
• Best practice Google Analytics configuration including integrations with complimentary Google platforms such as AdWords and Search Console
• Understanding the data and day-to-day management
• Utilising the URL builder to track online (and offline) campaigns
• How to set up goals
• How to set up custom reports
• Future developments within the Google Analytics eco-system of products

What will I achieve?
Increased knowledge and a better understanding. We will work with you in your own analytics account to make changes as we go along, meaning you can be confident in the data you are making decisions on.

Who should attend?
The course has been designed for marketing professionals, however anyone involved in making business decisions, and has an interest in increasing their knowledge of Google Analytics, will benefit from attending. As Google Analytics advances to become a platform which permeates many departments, more and more staff need to understand the data and how to utilise it.

How many are in the room?
To ensure maximum learning outcomes, we are operating a strict limit of 20 delegates on the course. This is to allow our trainers the time to sit with you directly in your analytics accounts; this is not a one size fits all training course

What do I need?
A device to access your Google Analytics account, ensuring you have administrative permission level, and that’s it. We’ll provide catering and refreshments, and all dietary requirements can be catered for - please notify us of these when you make your booking(s).

Who are the trainers?
The expert-led hands-on training day is delivered by Steven Parker who runs training courses for the CIM and is also a Google Analytics qualified individual along with expert Matthew Bryson.

Anything else I need to know?
It’s a relaxed environment where the stupidest question is the one that is not asked. The parking and wi-fi are free and easily accessible. As we’re in a fantastic state-of-the-art facility we can cater for the individual needs of everyone - please make us aware of any requirements at the time of making your booking(s). 

CPD Category: Digital integration
Duration: 6

Registration and networking is from 09:30; the event starts at 10:00 and finishes at 16:30. If you are a non EU resident, please contact the Network Support team to make your booking.

Sorry, this event is fully booked.
Senate Room
Lanyon Building
QUB University Road
United Kingdom

Sector: Social Marketing

Region: Ireland
Map link: click here

Delegate instructions

Speakers: Steven Parker and Matthew Bryson


Network Support team


+44 (0)1628 427340


  • Member: £195
  • Studying member: £195
  • Student: £250
  • Non-member: £250

The prices include VAT with sandwich lunch and tea/coffee refreshments provided. If you have any special dietary requirements, please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427 340.