November 20, 2017

6:00 PM - London


The unprecedented growth of social advertising in recent years has transformed the landscape of product and service consumption for marketers and consumers alike. With a 61.5% increase in paid social media spend recorded for the first quarter of 2017, understanding the impact of this channel is key to any marketer with a vested interest in the Advertising industry.

During this session, we’ll focus on the two major social media platforms – Facebook and Instagram – and explore the different targeting and creative options available. Using a variety of examples and case-studies, we’ll cover what considerations should be made when launching a campaign, as well as how to measure performance and understand the impact on wider marketing activities.


Anthony Macro, Head of Social Advertising, Croud. Anthony has been working in the social advertising sector for over five years, and now heads up Croud's social advertising team. Prior to joining Croud, Anthony was at OMD UK, working on accounts such as McDonald's, NSPCC, Bacardi and Peugeot.

Matt Storrie, Performance Media Manager. A marketing graduate, Matt has been working in digital marketing for over three years. As Performance Media Manager at Croud, Matt manages social advertising campaigns for clients including Victoria's Secret, FitFlop and Moss Bros.

This is the first in a series of events being held at the London College of Fashion in High Holborn by the newly formed CIM/LCF marketing club. The aim of the club is to give practicing marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.

CPD category: Digital integration
Duration: 1.5 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:30. If you are non-EU resident please call the Network Support team to make your booking.

To book this event please use the contact details provided.
London College of Fashion
272 High Holborn
United Kingdom

Sector: Non-specific

Region: London
Map link: click here

Speakers: Anthony Macro and Matt Storrie


Network Support team


+44 (0)1628 427340


  • Member: £10
  • Studying member: £10
  • Student: £10
  • Non-member: £20

The prices shown include VAT with refreshments and a light buffet provided. To notify us of any dietary/access requirements, please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.