November 20, 2017

6:00 PM - London

The unprecedented growth of social advertising in recent years has transformed the landscape of product and service consumption for marketers and consumers alike. With a 61.5% increase in paid social media spend recorded for the first quarter of 2017, understanding the impact of this channel is key to any marketer with a vested interest in the Advertising industry.

During this session, we’ll focus on the two major social media platforms – Facebook and Instagram – and explore the different targeting and creative options available. Using a variety of examples and case-studies, we’ll cover what considerations should be made when launching a campaign, as well as how to measure performance and understand the impact on wider marketing activities.


Mazen Hussain, Director of Paid Media & Creative, Croud. Maz has been working in the digital marketing sector for more than ten years, and now heads up Croud's paid media division, which incorporates social, display and programmatic advertising. Prior to joining Croud, Maz held positions at Annalect, OMD and The Search Works.

Matt Storrie, Performance Media Manager. A marketing graduate, Matt has been working in digital marketing for over three years. As Performance Media Manager at Croud, Matt manages social advertising campaigns for clients including Victoria's Secret, FitFlop and Moss Bros.

This is the first in a series of events being held at the London College of Fashion in High Holborn by the newly formed CIM/LCF marketing club. The aim of the club is to give practicing marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.

CPD category: Digital integration
Duration: 1.5 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:30. If you are non-EU resident please call the Network Support team to make your booking.

Contact us

To contact a member of our Network Support team please call +44(0)1628 427340 or email cim.events@cim.co.uk.

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London College of Fashion
272 High Holborn
United Kingdom

Sector: Non-specific

Region: London
Map link: click here

Speakers: Mazen Hussain and Matt Storrie


  • Member: £10
  • Studying member: £10
  • Student: £10
  • Non-member: £20