GDPR and marketing practical guidance to meet compliance

November 08, 2017

6:00 PM - Bournemouth

The Information Commissioner describes the General Data Protection Regulation (GDPR) as the "biggest change to data protection law for a generation”. Bringing the UK’s data protection regime up to date for a digital age. The GDPR builds upon existing European legislation, introducing new rules aimed at empowering business to act responsibly and protecting the privacy and rights of EU citizens.

Join Mark Gracey from Flavourfy Digital, as he takes us through the GDPR changes, what they mean for marketing professionals, the impact of the new consent rules and how to ensure your business is compliant when the Regulation becomes law in May. He’ll also touch on the impact GDPR and privacy regulations have on digital marketing, particularly when it comes to B2B and the role of the new Data Protection Bill.

Mark Gracey began working in the internet industry in the mid-90s when he joined Demon Internet to set up their commercial web sales and support team. Responsible for ensuring internal compliance and influencing external stakeholders, he’s worked with the government, law enforcement and advised the House of Lords on internet policy matters as well as influencing the outcomes of a number of pieces of legislation, chairing the national ISP trade body, ISPA, and sitting on the board of the Internet Watch Foundation.

In June 2014 Mark set up Flavourfy Digital, a digital strategy consultancy which focuses on delivering digital compliance, digital security and digital performance. Flavourfy Digital offers everything from GDPR audits, data protection consultancy and compliance to website security and digital marketing advice and guidance. In 2017 Flavourfy Digital launched the Digital Compliance Hub an online resource to help businesses meet their online compliance needs.

Mark has a Computer Science Degree (BSc Hons) and a Masters Degree (LLM) in Computer and Communications Law and has worked at businesses like Demon Internet, THUS plc, Cable&Wireless and Vodafone.

CPD category: Customer experience
Duration: 1.5 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.