December 08, 2017

9:30 AM - Cambridge

This half-day workshop will provide an understanding of advertising in the digital space – including programmatic marketing. It looks at how these developments are changing the world of digital advertising, and the impact this can have on the effectiveness of your media spend.

You will learn how to develop a programmatic strategy, implement campaigns successfully and measure results. The workshop will not only cover the theory but also look at some model case studies.

The workshop is aimed at digital marketers looking to extend their knowledge into programmatic as well as provide another perspective to marketers already aware of it.

Daren Bond. As Digital Strategy Director at Coast Digital, Darren has been instrumental in shaping the agency’s service offering since joining Coast Digital in 2006. Darren’s vast experience in all aspects of digital marketing, including analytics, paid advertising and search marketing, allows him to deliver value to clients by helping them shape their digital opportunity into multi-channel strategies.

Special offer non-member price
The non-member price includes 3-months’ Affiliate Professional membership of CIM, which can be activated after attending the workshop.

Price include refreshments and a light lunch.

CPD category: Digital Integration
Duration: 2.5 hours

Registration and networking is from 09:30, the session starts at 10:00 and finishes at 13:30. If you are non-EU resident please call the Network Support team to make your booking.

This event has now passed
Airside Suite
Imperial War Museum Duxford
CB22 4QR
United Kingdom

Sector: Non-specific

Region: East-England
Map link: click here

Speakers: Darren Bond


Regional Events Team


+44 (0)1628 427340


  • Member: £60
  • Studying member: £30
  • Student: £30
  • Non-member: £120

Prices shown include VAT with a light lunch and refreshments. If you have any special dietary requirements, please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427 340.