December 08, 2017
9:30 AM - Cambridge
This half-day workshop will provide an understanding of programmatic marketing, how it is changing the world of digital advertising and show the impact it can have on the effectiveness of your media spend
You will learn how to develop a programmatic strategy, implement campaigns successfully and measure results. The workshop will not only cover the theory but also look at some model case studies.
The workshop is aimed at digital marketers looking to extend their knowledge into programmatic as well as provide another perspective to marketers already aware of it.
Special offer non-member price
The non-member price includes 3-months’ Affiliate Professional membership of CIM, which can be activated after attending the workshop.
Price include refreshments and a light lunch.
CPD category: Digital Integration
Duration: 2.5 hours
Registration and networking is from 09:30, the session starts at 10:00 and finishes at 13:30. If you are non-EU resident please call the Network Support team to make your booking.