Digital marketing essentials: paid advertising - programmatic

December 08, 2017

9:30 AM - Cambridge

This half-day workshop will provide an understanding of advertising in the digital space – including programmatic marketing. It looks at how these developments are changing the world of digital advertising, and the impact this can have on the effectiveness of your media spend.

You will learn how to develop a programmatic strategy, implement campaigns successfully and measure results. The workshop will not only cover the theory but also look at some model case studies.

The workshop is aimed at digital marketers looking to extend their knowledge into programmatic as well as provide another perspective to marketers already aware of it.

Speaker
Daren Bond. As Digital Strategy Director at Coast Digital, Darren has been instrumental in shaping the agency’s service offering since joining Coast Digital in 2006. Darren’s vast experience in all aspects of digital marketing, including analytics, paid advertising and search marketing, allows him to deliver value to clients by helping them shape their digital opportunity into multi-channel strategies.

Special offer non-member price
The non-member price includes 3-months’ Affiliate Professional membership of CIM, which can be activated after attending the workshop.

Price include refreshments and a light lunch.

CPD category: Digital Integration
Duration: 2.5 hours

Registration and networking is from 09:30, the session starts at 10:00 and finishes at 13:30. If you are non-EU resident please call the Network Support team to make your booking.