December 06, 2017
6:00 PM - Kendal
This year has proved to be quite a challenge for marketers and business owners as the profession tries to grapple with the imminent GDPR changes.
Jacky York MCIM and Chartered Marketer will give an overview and update of the various regulations and how they impact on day to day marketing, highlight best practice issued by the ICO, and give examples of new consent mechanisms, privacy policies and lead generation tactics.
This will consider questions such as:
What does consent look like for SMEs?
What does a good privacy notice look like?
Options for consent mechanisms on different devices that don’t disrupt the digital experience.
What marketing tactics do you need to stop, change or tweak?
What do you need to do before May 2018?
What are the ongoing consequences to marketing in practice after May 2018?
How can you make this a positive opportunity for your brand and business?
Jacky is a freelance Chartered Marketer and Business Advisor with the Cumbria Growth Hub. Specialising marketing strategies and plans to help SMEs grow their business, she has over 30 years’ experience across many sectors from confectionery to chemicals, and from small businesses to multinational enterprises.
Please note that Jacky is not a lawyer and therefore this presentation is not to be considered as legal advice.
This event is kindly sponsored by The Candidate.
CPD category: Championing the customer
Duration: 1.5 hours
Registration and networking is from 18:00, the session starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.