November 01, 2017
5:45 PM - Glasgow
Google Analytics is now critical to all involved in marketing and this workshop will review and develop your skills to ensure you are maximising the insights from Google Analytics. This interactive workshop will cover key areas allowing you to be effective in your analysis of the data generated.
The workshop will cover a range of areas from how to ensure your data is accurate to Google tools can be utilised. The session will be practical in nature and looks at those with little or limited awareness and knowledge of the opportunities that Google Analytics can offer.
Speaker: Alan Martin, Managing Director of social media training and coaching company Chat Marketing, will explore the Google Analytics dashboard, explaining the key areas and terminology in an easy to understand way.
CPD category: Digital integration
Duration: 3 hours
Registration and networking is from 17:45, the session starts at 18:00 and finishes at 21:00. If you are non-EU resident please call the Network Support team to make your booking.