What makes a business-ready Marketing Graduate?

November 22, 2017

5:00 PM - Lincoln

Lincoln International Business School will be hosting a joint conference with the British Academy of Marketing and the Chartered Institute of Marketing that will examine and discuss academic, practitioner and student perceptions relating to the skills and knowledge needed for a marketing graduate to be readily employable.

The first session of the conference will consist of a series of short presentations examining the issues from different perspectives. Presentations will be given by Dr. Barry Ardley, Lincoln University, author of ‘Canons, Competencies and Critique, Delivering and Undergraduate Entrepreneurial Marketing Module’, Arun Singh, Alumni, Marketing Exec at Network Q and Vauxhall motors, Ryan Murphy, Alumni, Graduate and Early Careers Talent Executive at Sainsbury’s, Ruchi Agarwal, Microsoft and Jo Wilson, Fill the Gap Marketing.

The second session, led by Nick Taylor, Academic Lead for the marketing subject group at Lincoln International Business School, will discuss the issues raised and examine the differences between academic perception and the reality of practice.

Those interested in management education should attend. The conference offers the opportunity for practitioners to exchange information with academics who teach marketing degrees and design curriculum. Effectively this gives practitioners the opportunity to influence the future design and content of marketing degrees.

Registration and networking is from 17:00, the session starts at 17:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.