February 07, 2018
6:00 PM - CookhamThis event is fully booked
In this challenging presentation, Professor Brian D Smith will describe how and why conventional brand planning is becoming extinct and is being replaced by more sophisticated techniques better adapted for today's competitive, value driven markets. The presentation will be valuable to anyone who works in, with or leads brand teams in pharma and medtech.
All attendees will receive a copy of Professor Smith's new book, Brand Therapy: 15 Techniques for Creating Strong Brand Strategy in Pharma and medtech.
CPD category: Technical: Brand
Duration: 1.5 hours
Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident, please call the Network Support team to make your booking.
Sector: Medical Marketing
Speakers: Professor Brian D Smith
- Member: £45
- Studying member: £45
- Student: £45
- Non-member: £60
Prices shown include VAT. If you have any special requirements, please contact the Network Support team.
Please book for this event by calling the Network Support team on +44 (0)1628 427340.Tweet