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January 23, 2018

9:45 AM - Belfast

**This event is now fully booked**

Virtual Reality (VR) headsets have been widely available for a few years but some still don’t see how the practical applications of VR can support marketers.

To those who work in the VR industry it is perceived as the most exciting, and possibly last, new medium of a lifetime with applications across a wide breadth of industries. These days VR content can be easily accessed via social media platforms, such as Facebook and YouTube. With new VR content uploaded to these platforms daily there is an opportunity for brands and organisations to connect with consumers and the public on a deeper level.

This session will give an overview of what VR is, and the VR industry as a whole, as well as covering best practice case studies of VR being used effectively in marketing and its impact on campaigns.

Following the presentation there will be an opportunity to demo VR content with Retinize, a Belfast based cinematic VR studio.

CPD category: Insights
Duration: 2 hours

Registration and networking is from 09:45; event starts at 10:00 and finishes at 12:00. If you are non-EU resident please call the Network Support team to make your booking.

Contact us

To contact a member of our Network Support team please call +44(0)1628 427340 or email cim.events@cim.co.uk.


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Immersive Lab
Digital Catapult, Old Belfast Telegraph Building
124-136 Royal Avenue
Belfast
Co. Antrim
BT1 1DN
United Kingdom

Sector: Creative

Region: Ireland
Map link: click here

Prices

  • Member: £0
  • Studying member: £0
  • Student: £0
  • Non-member: £25