February 01, 2018
6:00 PM - Manchester
Based on their size and distinct demographic composition, attitudes, values, motivations, and media consumption, millennials are a generational cohort of increasing importance to marketers.
Millennials are defined as persons born between 1981 and 2000 and will comprise of 50% of the global workforce by 2020. They will soon outnumber their 'Generation X' predecessors. (Mobolade, 2016,Warc)
Their relatively new entry into the global work force, and attractive buying power, have been key drivers, fuelling the race to create millennial-relevant strategies and content.
However, as with any new marketing target, millennial myths and misconceptions make it difficult to identify true generation-specific insights. Even after true-to-life insights are identified, developing creative that reads as authentic and non-pandering is a challenge for outsiders to this culture and mindset.
Our speakers will try to de-bunk some of the myths surrounding marketing to millennials and offer insights based on best practice, lessons learned from campaigns they have implemented and some real-life insights from the millennials themselves.
Joe Kelly - Digital Strategist at Prodo
Mike Harris - Content Manager at JD Sports
Abigail McCabe - Marketing Manager at Global Brands
Allie Johns - Media Psychologist and Senior Lecturer specialising in digital human behaviour, digital brand engagement, interactive TV and interactive storytelling
This event is kindly sponsored by The Candidate.
CPD category: Insights
Duration: 1.5 hours
Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:00.
All Saints Campus
Speakers: Joe Kelly, Mike Harris, Abigail McCabe and Allie Johns
- Member: £0
- Studying member: £0
- Student: £0
- Non-member: £15