B2B digital marketing in financial services

March 20, 2018

6:00 PM - London

This event will give you an essential update on digital marketing practices being used in B2B marketing in financial services. Our expert panel will talk through the latest trends and technologies, and discuss examples of interesting case studies that every financial service firm can learn from.

We have a superb line-up for our panel, including:

Roslyn Shaw, Managing Director, Alpha Grid & Executive Creative Director of FTSquared, the Financial Times – Roslyn has 25 years’ media experience and is passionate about the creation of great content and the smart activation of that content to drive business growth.

Mathew Greenlay, Head of Digital Delivery at Aberdeen Asset Management. Mathew jointly led the project that created Aberdeen's Thinking Aloud blog and also on the implementation of their social media strategy within the business. Mathew leads several aspects of digital transformation within the team and is passionate about new technology and how it can be implemented within the industry.

Andrew Carrier, CMO of Dolfin. Andrew’s focus is on raising awareness, building trust, and supporting the investment firm’s sales efforts. He joined Dolfin in 2013 from Deutsche Bank’s global transaction banking division where he led its digital and social marketing. Before joining Deutsche Bank, Andrew acquired 14 years’ marketing experience in the financial sector, including time with J.P. Morgan, SWIFT and two early fintech providers.

Moderated by Jacob Howard, Vice Chair - Digital Marketing and Strategy for the CIM Financial Services Group, and Vice President of Marketing in Deutsche Bank's global transaction banking business.

Attendees will have the opportunity to discuss social and digital marketing techniques, share ideas, and understand how digital marketing can add value to any B2B financial services brand.

CPD category: Insights
CPD duration: 2 hours

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 21:00. If you are non-EU resident, please contact the Network Support team to make your booking.