March 08, 2018

6:00 PM - Preston

Iain Pearson, Executive Director at Age Concern, a charity that helps adults to live well and age well, will deliver a presentation to illustrate how the non-profit considers marketing and public relations as crucial ingredients to its future success.

Iain has lead responsibility for public relations and marketing and has worked at the charity for six years. During his time Iain has secured over £8.6 million pounds of funding through a range of successful tenders, grants and collaborations.

Prior to his tenure with Age Concern Iain worked in the private and public sectors where he occupied a number senior management positions.   

His presentation will cover:
• Pop quiz and what Age Concern does
• Marketing and the third sector
• Age Concerns’ brand challenges
• Phase one – the re-brand process
• The new brand
• Phase two – digital transformation, the journey begins
• Age Concern and public relations

The presentation will be followed by a Q&A session.

This event is kindly sponsored by The Candidate.

CPD duration: 1.5 hours
Category: Strategy

Registration and networking is from 18:00, the session starts at 18:30 and finishes at 20:00. If you are non-EU resident please call the Network Support team to make your booking.

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Harrington Lecture Theatre, Harrington Building
University of Central Lancashire
Adelphi Street
United Kingdom

Sector: Social Marketing

Region: North
Map link: click here

Speakers: Iain Pearson


Regional Events team


+44 (0)1628 427340


  • Member: £0
  • Studying member: £0
  • Student: £0
  • Non-member: £15

This event is free for members, studying members and students. The price shown for non-members includes VAT, with snack refreshments provided. If you have any special requirements, please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.

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