October 10, 2018

5:30 PM - Wolverhampton

A compelling value proposition can differentiate a brand from its competition providing it is meaningful with measurable benefits.
According to McKinsey, although everyone talks about value propositions, only 5% of organisations have them and even those that do have them don’t always quantify the benefits financially. A supplier who can financially quantify how they can help their customers grow their profits will always succeed, no matter how difficult the market conditions.

This keynote presentation will spell out a process for developing financially quantified value propositions in six simple steps.  

Professor Malcolm McDonald has written 46 books, including the best seller "Marketing Plans; how to prepare them; how to use them", which has sold over half a million copies worldwide. He is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has a Doctorate from Bradford University and from the Plekhanov University of Economics in Moscow.

Professor McDonald has extensive industrial experience, including a number of years as Marketing and Sales Director of Canada Dry and still works with the operating boards of the world’s biggest multinational companies, such as IBM, Xerox, BP, in most countries in the world, including Japan, USA, Europe, South America, ASEAN and Australasia. He is an Emeritus Professor at Cranfield and a Visiting Professor at Henley, Warwick, Aston and Bradford Business Schools.

CPD category: Strategy
Duration: 2 hours

Registration and networking is from 17:30; the event starts at 18:00 and finishes at 20:00. If you are non-EU resident, please contact the Regional Events team to make your booking.

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University of Wolverhampton Business School
Lord Swraj Paul Building
Molineux Street
United Kingdom

Sector: Non-specific

Region: Midlands
Map link: click here

Speakers: Malcolm McDonald


Regional Events team


+44 (0)1628 427340


  • Member: £10
  • Studying member: £10
  • Student: £10
  • Non-member: £15

The prices shown include VAT with refreshments provided. If you have any special requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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