October 10, 2018
5:30 PM - Wolverhampton
A compelling Value Proposition can differentiate a brand from its competition providing it is meaningful with measurable benefits.
According to McKinsey, although everyone talks about value propositions, only 5% of organisations have them and even those that do have them don’t always quantify the benefits financially. A supplier who can financially quantify how they can help their customers grow their profits will always succeed, no matter how difficult the market conditions.
This keynote presentation will spell out a process for developing financially quantified value propositions in six simple steps.
Professor Malcolm McDonald has written 46 books, including the best seller "Marketing Plans; how to prepare them; how to use them", which has sold over half a million copies worldwide. He is a graduate in English Language and Literature from Oxford University, in Business Studies from Bradford University Management Centre, and has a PhD from Cranfield University. He also has a Doctorate from Bradford University and from the Plekhanov University of Economics in Moscow.
Professor McDonald has extensive industrial experience, including a number of years as Marketing and Sales Director of Canada Dry and still works with the operating boards of the world’s biggest multinational companies, such as IBM, Xerox, BP in most countries in the world, including Japan, USA, Europe, South America, ASEAN and Australasia. He is an Emeritus Professor at Cranfield and a Visiting Professor at Henley, Warwick, Aston and Bradford Business Schools.
CPD category: Strategy
Duration: 2 hours
Registration and networking is from 17:30; the event starts at 18:00 and finishes at 20:00. If you are non-EU resident, please contact the Network Support team to make your booking.