May 15, 2018
8:30 AM - Durham
*** This event is fully booked ***
This year's theme is marketing horizons and we'll be looking at current marketing best practice and what is around the corner. With two keynotes and a choice of nine workshops, streamed to cater for all levels of marketing experience, this is one event you won’t want to miss!
There will be three workshop sessions during the course of the day, with each session offering a choice of workshops in the following categories.
Explore – for those with little or no marketing experience; SMEs, students etc.
Evolve – for those developing their marketing skills; SMEs, students, practitioners etc.
Excel – for those looking for the next step up with more in-depth understanding; Practitioners, senior managers, lecturers etc.
You’ll be able to attend one workshop per session pertaining to your skills and knowledge:
08:30 Registration and refreshments (tea/coffee with Danish pastries)
09:35 Keynote speaker - Scott Allen, CMO at Microsoft UK
10:30 Refreshment break (tea/coffee and biscuits)
10:45 Workshop session one –
Explore – Increasing productivity with MS Office - with Chris Steel
Evolve – How can AI and blockchain disrupt digital marketing - with Sara Simeone
Excel – The journey to ‘There’ - with Ian Murray
11:45 Lunch (chilli con carne/vegetable pasta bake/fish & chips, with fresh fruit platter and assiette of mini desserts with tea and coffee)
12:45 Workshop session two –
Explore – International marketing for manufacturers - with Stephen Lloyd/Richard Gay/John Bignall/Simon Crosby and Mark Sutherberry
Evolve – Instagram: Making your brand instafamous - with Tanya Hemphill
Excel – Advertising: The stuff all marketers should know - with Scott Boyes
13:45 Refreshment break (tea/coffee and biscuits)
14:00 Workshop session three –
Explore – It’s all about behaviour, geolocation and psychographics - with David Edmundson-Bird
Evolve – 10 steps to planning your first inbound campaign - with Christina Hamilton
Excel – Three challenges for Marketing Directors - with Andrew Davis
15:00 Refreshment break (tea/coffee and biscuits)
15:15 Keynote speaker - David Low, Principal Evangelist, Amazon Alexa Skills Kit EU
16:10 Closing remarks
Further details on the workshop sessions can be found in the conference programme. Biographies for our keynote speakers and workshop presenters can be found here.
CPD category: Strategy
Duration: 6 hours
Registration and networking is from 08:30; the event starts at 09:30 and finishes at 16:30. If you have any dietary or access requirements please contact the Network Support team and advise at the time of booking. All speakers are confirmed; however, CIM reserve the right to amend the programme in circumstances beyond our control.
Ramside Hall Hotel & Golf Club are offering a special B&B rate of £105.00 per room for CIM delegates who wish to stay at the hotel prior to the conference. Rooms are subject to availability and are offered on a first-come, first-served basis. To book please call the hotel on 0191 3865282.
Ramside Hall Hotel & Golf Club
- Member: £150
- Studying member: £150
- Student: £240
- Non-member: £240
Drink refreshments and lunch are provided. If you have any special dietary/access requirements please contact the Network Support team.Tweet