April 19, 2018
8:30 AM - Crawley
The General Data Protection Regulation (GDPR) comes into effect on 25 May 2018 and is the biggest change in data protection since the Data Protection Act 1998.
Research findings that only a quarter of data on marketing databases meets GDPR requirements clearly indicates many organisations still need to take action to comply with the updated legislation.
The GDPR will fundamentally change the way organisations are allowed to market to customers, how they can collect and store data and how they can communicate both internally and externally.
Irwin Mitchell Solicitors will give an overview of key steps to GDPR compliance with a focus on the GDPR’s impact on digital marketing. In particular, we’ll look at the alternatives to opt-in consent for direct marketing, and how behavioural advertising and targeted marketing will be affected.
CPD category: Risk and reputation management
Duration: 2.5 hours
Registration and networking is from 08:30, the event starts at 09:00 and finishes at 11:30. If you are non-EU resident, please call the Network Support team to make your booking.