;

April 19, 2018

6:00 PM - Liverpool

Corporate social responsibility is seen as something large organisations must comply with, but small businesses could really take advantage of the benefits that social marketing can bring. This event brings together three leading specialists in social responsibility marketing.

Our speakers are: -
David Connor - Founder of 2030Hub and Coethica and currently steering Liverpool's 2030Hub, the first UN-recognised 'Local Hub' for the UN Sustainable Development Goals. David will talk about strategy, communications and social responsibility and the 2030Hub.

Richard Kenyon - Director of Marketing and Communications at Everton Football Club. Richard will explain how organisations can engage with stakeholders, drawing particularly on Everton's relationships with its fans and the impact of the club's work in the community.

Jude Hackett - Head of Strategy and Planning at Hitch Marketing, specialists in national behaviour change, commercial and social marketing campaigns. Jude will discuss CSR, social marketing and changing behaviours for social good, drawing particularly on the ‘Dry January’ campaign.

This event is particularly useful to introduce marketers in small businesses to the best social marketing practices. Attendees will take away practical ideas on how best to engage with customers and the community and how to put behaviour change theories into practice.

This event is kindly sponsored by The Candidate and Oxford College of Marketing.

CPD category: Championing the customer
Duration: 1.5 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident, please call the Network Support team to make your booking.

This event has now passed
University of Liverpool Management School
University of Liverpool
Chatham Street
Liverpool
Merseyside
L69 7ZH
United Kingdom

Sector: Small Business

Region: North
Map link: click here

Speakers: Various

Contact:

Regional Events Team

cim.events@cim.co.uk

+44 (0)1628 427340

Prices

  • Member: £0
  • Studying member: £0
  • Student: £0
  • Non-member: £15

This event is free for CIM members, studying members and students. Prices for non-members are inclusive of VAT with snack refreshments provided. If you have any special requirements please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.