Successful brand and product innovation

At this latest CIM/LSBU Marketing Club event you will learn and practice some of the techniques of successful brand and product innovation.

The workshop will focus on what to do when the easy commercial wins have been launched? You will learn what it takes to be innovative from looking at those categories and brands that are now the pioneers of proven IP as they are achieving growth in very tough, mature, competitive markets. Participants will understand the essential actions that are within their control to do, greater detail around the skills and approaches needed, supported by real life examples of products that are now in market.

Agenda:

18.00 Registration
18.30 Presentation
19.00 Food refreshments and networking
19.30 Workshop
20.30 Finish

This event is one of a series of events being held at the London South Bank University by the newly formed CIM/LSBU marketing club. The aim of the club is to give practicing marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.

Speakers

Suzanne Robinson - Suzanne is Managing Director of Happen UK. Part of Happen Group, this global innovation consultancy helps clients create commercially successful innovation in crowded consumer markets. Over the past 10 years Happen have incremented over $5Bn in revenue for their clients. With over 30 years of brand and innovation experience, as both a client and highly successful consultant, Suzanne challenges, inspires and guides Boards and commercial teams to achieve their brand and business goals. Suzanne's real passion & expertise lies in unlocking hidden insights to help crack tough innovation challenges at category, brand and technical levels for companies such as Nestle, GSK, M&S, Pepsico, Diageo. In line with Happen’s vision, she places strong emphasis on working to deliver competitively differentiated in market success such as guiding M&S to secure a £30m increase in sales in less than a year by rejuvenating their whole Food on the Move proposition

Charlie Nicholson - Charlie is a strategic thinker with experience spanning innovation, insight, brand and marketing. Her passion lies in applying insight and creative thinking to deliver real commercial impact. Recent track records include an EPD & NPD pipeline development to create cross-category global innovation plans with Arla Foods, developing a Value Innovation strategy to rival the discounters with RB and Category Vision, Strategy & in-store activation for a leading beauty brand.

Kezia Cottrell - Kezia is a dynamic problem solver, passionate about NPD. She’s worked successfully with Arla Foods to create their cross-category global innovation plan spanning the next 10 years, created an innovation pipeline targeted at Millennials looking to be greener for Ecover and collaborated with Barilla to give them a clear picture of where to play and how to win in different consumer kitchens around the world.

CPD category: Brand
CPD duration: 1.5 hours

Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are non-EU resident, please contact the Network Support team to make your booking.