April 30, 2018
6:00 PM - London
To successfully innovate you need to clearly map out the customer journey, highlight unmet consumer needs, gaps and opportunities in your market. Leading brand and innovation agency Happen do this by using a series of proven innovation techniques and proprietary IP that can be tuned and contextualised for each business.
At this latest CIM/LSBU Marketing Club event you will learn some of the secrets and practice some of the techniques of successful brand and product innovation.
19.00 Food refreshments and networking
This event is one of a series of events being held at the London South Bank University by the newly formed CIM/LSBU marketing club. The aim of the club is to give practicing marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.
CPD category: Brand
CPD duration: 1.5 hours
Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are non-EU resident, please contact the Network Support team to make your booking.