Branding: A commercial necessity or marketing perfection?

April 25, 2018

6:00 PM - Birmingham

To unlock latent commercial potential and deliver tangible business results branding must operate in the 'real' world, not a theoretical one.

The imperative is to change as you go, making simple branding changes that deliver a commercial difference, instead of configuring grand brand plans that, in practice, rarely leave the page they're written on.

Dr. Keith Glanfield, based on his new book 'Brand Transformation', will explore the 'art of the possible' rather than 'the art of the perfect', discussing how to accelerate a firm’s branding performance, to make a commercial difference, without derailing day-to-day business activity. Concentrating on what is commercially feasible instead of marketing perfection.

CPD category: Brand
Duration: 2 hours

Registration and networking is from 18:00, the session starts at 18:30 and finishes at 20:30. If you are non-EU resident please call the Network Support team to make your booking.