April 25, 2018

6:00 PM - Birmingham

To unlock latent commercial potential and deliver tangible business results branding must operate in the 'real' world, not a theoretical one.

The imperative is to change as you go, making simple branding changes that deliver a commercial difference, instead of configuring grand brand plans that, in practice, rarely leave the page they're written on.

Dr. Keith Glanfield, based on his new book 'Brand Transformation', will explore the 'art of the possible' rather than 'the art of the perfect', discussing how to accelerate a firm’s branding performance, to make a commercial difference, without derailing day-to-day business activity. Concentrating on what is commercially feasible instead of marketing perfection.

CPD category: Brand
Duration: 2 hours

Registration and networking is from 18:00, the session starts at 18:30 and finishes at 20:30. If you are non-EU resident please call the Network Support team to make your booking.

This event has now passed
Aston Business School
Conference Aston Meeting Suite
Aston Triangle
West Midlands
B4 7ET
United Kingdom

Sector: Non-specific

Region: Midlands
Map link: click here

Speakers: Dr Keith Glanfield


Regional Events Team


+44 (0)1628 427340


  • Member: £15
  • Studying member: £10
  • Student: £10
  • Non-member: £20

Prices shown include VAT with a light finger buffet and refreshments. If you have any special requirements, please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.