May 16, 2018
1:00 PM - London
Medical Marketing, be it MedTech or Pharma, has always been a technical and relationship business. Nothing beats meeting face to face, adding value to the product with specialist knowledge. People buy from people, and hospitals buy on value and evidence. But you can’t be there all the time.
Digital marketing is web, social and mobile. Providing compelling free content and drawing in your target market to pages on your website can build trust in your brand, maintain communication and generate leads.
Learn how to build an integrated programme using digital tools that are familiar to consumer marketers but often poorly adopted in the medical industry, giving you a competitive advantage at little financial cost.
Our speaker, Keith Rowland, has spent 32 years in sales & marketing in the medical device industry. He is a Chartered Marketer and tutor for the CIM Diploma in Professional Marketing.
CPD category: Digital Integration
CPD duration: 3 hours
Registration and networking is from 13:00; the event starts at 13:30 and finishes at 16:30.