May 16, 2018
1:00 PM - London
Medical Marketing, be it MedTech or Pharma, has always been a technical and relationship business. Nothing beats meeting face to face, adding value to the product with specialist knowledge. People buy from people, and hospitals buy on value and evidence. But you can’t be there all the time.
Digital marketing is web, social and mobile. Providing compelling free content and drawing in your target market to pages on your website can build trust in your brand, maintain communication and generate leads.
Learn how to build an integrated programme using digital tools that are familiar to consumer marketers but often poorly adopted in the medical industry, giving you a competitive advantage at little financial cost.
Our speaker, Keith Rowland, has spent 32 years in sales & marketing in the medical device industry. He is a Chartered Marketer and tutor for the CIM Diploma in Professional Marketing.
CPD category: Digital Integration
CPD duration: 3 hours
Registration and networking is from 13:00; the event starts at 13:30 and finishes at 16:30.
10 Dean Farrar Street
Sector: Medical Marketing
Speakers: Keith Rowland
- Member: £95
- Studying member: £95
- Student: £95
- Non-member: £125
Prices shown include VAT with light finger buffet and refreshments. If you have any special requirements, please contact the Network Support team.
Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340Tweet