September 25, 2018

9:00 AM - Edinburgh


According to research by a social media examiner, 86% of social marketers regularly use Facebook ads. With over 1.7 billion active users, whether you are B2B or B2C, the chances are your ideal customers and clients are likely to be on the world’s largest social network.

Facebook advertising is highly-targeted, flexible and extremely cost effective, allowing you to have complete control of your budget so you don’t overspend, but how do you create the most efficient and effective ad (most clicks for the least budget) that delivers results?

This workshop, led by Alan Martin, Managing Director of Chat Marketing, will cover the following:

• How to use ads to target people who have visited your website
• Using ads to build your email list
• How to use ads to target your existing customers (encouraging repeat business)
• How to use ads to attract your ideal audience to like your Facebook page
• How to use the Power Editor for additional functionality
• Writing ads that sell
• How to use Facebook’s analytics to improve your ad performance
• Understanding the different payment options and how to maximise your budget

The workshop will also include a Facebook ads clinic, where we'll spend some time trouble-shooting any campaigns that you’ve either got running at the moment or have run in the past. Alternatively, if Facebook ads are new to you, this time could be used to set up your first campaign with guidance to help you through the entire process.

This event is ideal for marketing professionals, business owners, social media managers, sales professionals and all those who want to have an understanding of how they can use Facebook advertising to achieve their business objectives.

CPD duration: 6 hours
Category: Digital integration

Registration and networking is from 09:00, the session starts at 09:30 and finishes at 16:00. If you are non-EU resident please call the Regional Events team to make your booking.

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The Royal Scots Club
29-31 Abercromby Place
United Kingdom

Sector: Social Marketing

Region: Scotland
Map link: click here

Speakers: Alan Martin


Regional Events team


+44 (0)1628 427340


  • Member: £159
  • Studying member: £159
  • Student: £179
  • Non-member: £179

The prices shown include VAT with sandwich lunch and tea/coffee refreshments provided. If you have any dietary/access requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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