February 20, 2019

9:00 AM - Edinburgh

This is a full-day workshop teaching the latest techniques that can improve your LinkedIn marketing strategies and increase your lead generation via LinkedIn. Delegates will learn how to find and connect with their ideal prospects, how to create and maintain relationships built on trust and ultimately win more business.

This event is ideal for marketers, business owners, HR managers, recruitment consultants and senior management focused on B2B marketing.

The workshop will cover the following:

• How to create a LinkedIn strategy
• How to optimise their profile to be found in searches
• How to manage network security and visibility
• How to build relevant connections
• How to set up a company page
• How to create and manage LinkedIn groups
• How to get the most from LinkedIn advertising
• Which mobile apps to use
• How to integrate LinkedIn with other marketing channels

CPD category: Digital integration
Duration: 6 hours

Registration is from 09:00; the event starts at 09:30 and finishes at 16:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

This event has now passed
The Royal Scots Club
29-31 Abercromby Place
United Kingdom

Sector: Social Marketing

Region: Scotland
Map link: click here

Speakers: Alan Martin


Regional Events team


+44 (0)1628 427340


  • Member: £159
  • Studying member: £159
  • Student: £179
  • Non-member: £179

The prices shown include VAT with sandwich lunch and tea/coffee refreshments provided. If you have any dietary/access requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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