November 27, 2018

9:00 AM - Edinburgh

Google Analytics is an impressive free tool that can help marketers take the guess work out of important decisions concerning the online marketing of their business.

It provides a wealth of information about your website and social media activity, so that you know exactly where to focus our attention for best results.

There is so much data available however, that it can be overwhelming if you don’t know where to look and how to interpret the data. Consequently, a lot of marketers simply look at the headline metrics, without appreciating just how useful the tool can be.

This interactive workshop led by Alan Martin, Managing Director of social media training and coaching company Chat Marketing, will explore the Google Analytics dashboard, explaining the key areas and terminology in an easy to understand way.

By the end of the session delegates will be able to:

•    Confidently navigate and interpret the Google Analytics dashboard
•    Interpret key metrics and what they mean for your website
•    Discover the popular pages on your website and which are performing best in search engines
•    Discover which social media channels are referring the most traffic
•    Analyse how visitors are navigating your website and identify ‘hot’ and ‘cold’ spots
•    Export and understand advanced management reports

This workshop is suitable for marketers of all levels with responsibility for website content, performance reporting and social media.

Delegates are encouraged to bring a laptop/tablet device to the session and to have an integrated and fully functioning Google Analytics account.

CPD category: Digital integration
Duration: 6 hours

Registration and networking is from 09:00; the session starts at 09:30 and finishes at 16:00. If you are a non-EU resident please call the Regional Events team to make your booking.

The Royal Scots Club
29-31 Abercromby Place
United Kingdom

Sector: Social Marketing

Region: Scotland
Map link: click here

Speakers: Alan Martin


Regional Events Team


+44 (0)1628 427340


  • Member: £159
  • Studying member: £159
  • Student: £179
  • Non-member: £179

The prices shown include VAT with sandwich lunch and tea/coffee refreshments provided. If you have any dietary/access requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.