• CoBrowse
  • October 30, 2018

    9:00 AM - Edinburgh

    Everyone’s on social media, right? As corporate social media marketing messages and consumer adoption continues to grow, at the same time as attentions spans are in decline, it is getting harder for businesses to break through the wall of noise.

    The average person has 338 friends on Facebook, and many have much more than this, so your carefully crafted messages are competing with cute cat pictures and updates from friends and family.

    A great way to stand out on any social media platform is to create good quality sharable images. Not only can a picture tell a thousand words, it can also inspire, engage and drive people towards taking action! People are naturally drawn to visual content in their newsfeed and most of the major social networks are transforming into visual platforms to take account of this trend.

    This informative full-day workshop will equip you with everything you need to know to make your marketing stand out. Delegates will not only learn how to create images suitable for all the major social media platforms, but will also learn business strategies for generating bottom-line results from their images.

    This workshop will cover the following points:
    •    The importance of visual marketing
    •    Developing an image strategy
    •    How to maintain your brand identity across multiple platforms
    •    Software tools to easily create images for social media
    •    Where to find free and low-cost images
    •    How to use Instagram and Pinterest for business
    •    How to create infographics

    This event is ideal for business owners, marketing managers, social media managers and anyone else with responsibility for marketing within their organisation.


    CPD category: Digital integration
    Duration: 6 hours

    Registration and networking is from 09:00; the session starts at 09:30 and finishes at 16:00. If you are a non-EU resident please call the Regional Events team to make your booking.

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    The Royal Scots Club
    29-31 Abercromby Place
    Edinburgh
    EH3 6QE
    United Kingdom

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    Sector: Social Marketing

    Region: Scotland
    Map link: click here

    Speakers: Alan Martin

    Contact:

    CIM Events Team

    cim.events@cim.co.uk

    +44 (0)1628 427340

    Prices

    • Member: £159.00
    • Studying member: £159.00
    • Student: £179.00
    • Non-member: £179.00

    The prices shown include VAT with sandwich lunch and tea/coffee refreshments provided. If you have any special dietary/access requirements please contact the Regional Events team.

    Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.