August 28, 2018

9:15 AM - Edinburgh

Mike Reynolds and Michael Donaldson are both accomplished PR professionals who will take delegates through a step-by-step process and advise how to maximise your ability to get press and PR releases published.

The workshop will cover the following:

·         How to structure a release for maximum results
·         What are the hot spots which will get the media’s attention
·         Who to target and how to contact them
·         How to re-use press release content for social media

Mike Reynolds – Managing Director, Integris Communications
Mike is an accomplished PR professional with over 30 years’ experience in journalism, PR and marketing communications having worked for Financial Times publications and leading business publications as well as top tier high tech PR agencies including Harvard PR and WPP Plc. He has a BA in Politics and Economics plus a postgraduate Diploma in Marketing from the European Business School (London).

Michael Donaldson – Account Director, Integris Communications
Michael has a Masters degree in PR and trained at the BBC in Glasgow. He has over 12 years of experience working in PR, journalism and copywriting and specialises in writing first-class copy which gets clients noticed, both in the B2B and B2C space. Michael has substantial experience in the consumer, health, lifestyle, recruitment, franchise, telecom/mobile and tech sectors, and has excellent contacts in the national and international press.

This workshop is aimed at marketers or those who are responsible for marketing and wish to deliver effective communications in terms of content and press releases.

CPD category: Integrated marketing communications
Duration: 3 hours

Registration and networking is from 09:15, the event starts at 09:30 and finishes at 12:30. If you are non-EU resident, please call the Network Support team to make your booking.

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21 Young Street
United Kingdom

Sector: Small Business

Region: Scotland
Map link: click here

Speakers: Mike Reynolds and Michael Donaldson


Regional Events team


+44 (0)1628 427340


  • Member: £99
  • Studying member: £99
  • Student: £109
  • Non-member: £109

The prices shown include VAT with refreshments provided. If you have any special requirements please contact the Network Support team.

Please book online for this event. If you cannot do so, please call the Network Support team on +44 (0)1628 427340.

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