Using behavioural science to improve marketing effectiveness

In this session KHWS, an award-winning brand commerce agency will show how behavioural science can enable brands to optimise the commercial effectiveness of their marketing. The session will also include an interactive group exercise to demonstrate this ground-breaking approach.

Speaker
Tom Willoughby, Managing Partner – KHWS. Tom has more than 20 years’ experience in delivering marketing activity that drives sales through his role as Managing Partner at KHWS.

This is the latest in a series of events being held at University Square Stratford by the CIM/UEL marketing club.

The aim of the club is to give practicing marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.

CPD category: Insights
Duration: 1.5 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:30. If you are non-EU resident please call the Regional Events team to make your booking