Marketing bitesize: Marketing for internal engagement

September 25, 2018

8:30 AM - Cardiff

The importance of marketing return on investment (ROI) is gaining traction. Likewise, businesses are under pressure to attract and retain top people. Internal marketing has a critical role to play and human resources and marketing must work together for organisations to achieve their strategic goals.

This ‘Marketing bitesize’ breakfast will look at how fast-growing IT consultancy DevOpsGroup has used internal marketing to achieve employee engagement worthy of making them 'Wales' Best Tech Workplace'. Ryan Cullen, People Partner, and Joanna Pontin, Marketing Manager at DevOpsGroup will explain how they've worked together to apply strategic IT processes to internal marketing, adapting their strategy as they've grown.

There will also be a chance to take a tour of their impressive offices, which enjoy some panoramic views of Cardiff Castle and the city centre.

CPD category: Strategy
Duration: 1.5 hours

Registration and breakfast pastries from 08:30; the event starts at 09:00 and finishes at 10:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.