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October 30, 2018

9:00 AM - Bristol

Augmented and virtual reality is being used today to sell and promote construction products and projects in both B2B and B2C marketing: the latest developments in immersive technology have opened up new ways of engaging with products and brands.  This interactive session will showcase some of the latest technology and allow the delegates to experience it for themselves.
 
The event is ideal for marketers who want to understand how immersive marketing technology can be used to engage with an audience in a captivating and memorable way.  It will also be of interest to architects and building technicians who will be able to see how BIM models can be used in engaging ways beyond their purpose. 

Speakers

Graeme Lipschitz, Wonderland Collective
After completing his time at Google UK and South Africa, Graeme Lipschitz joined Clicks2Customers, a globally recognised performance digital agency as Head of Business Development and Global Agency Partnerships. During this time, he co-founded Wonderland Collective as 'The Mad Hatter' with his wife Lexi Fontein. Together they have been at the helm of over 50 projects specialising in construction marketing, using new technology and customer-led strategy. Wonderland Collective has offices in London, Cape Town and Dubai.

Will Humphrey, Sugar Creative Studio Ltd
Will is the Lead Creative and Studio Manager of Cardiff-based Sugar Creative Studio, which specialises in digital branding, apps and games. He trained at the world-leading London College of Communication and is an expert in augmented reality as well as code, design and animation.

Mark Miles, Render
Mark is the founder and MD of Render, an immersive technology specialist, designing VR, AR and MR solutions to solve multiple industry challenges for the world’s leading global organisations. He is passionate on the subject of Immersive Technologies in industry; enabling business to harness its power to communicate in a whole new dimension through 3D visualisation, breaking down silos and supporting true digital transformation. Miles is a leading light in immersive technology higher education and advisor on the government’s industrial strategy.

CPD category: Digital integration
Duration: 1.5 hours

Registration and networking is from 09:00; the event starts at 09:15 and finishes at 11:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

This event has now passed
Room 4X113, Bristol Business School
University of the West of England
Frenchay Campus (North Entrance), Coldharbour Lane
Bristol
BS16 1QY
United Kingdom

Sector: Construction

Region: South-West
Map link: click here

Attachments:
Speaker Bio

Speakers: Graeme Lipschitz & Will Humphrey

Contact:

Regional Events team

cim.events@cim.co.uk

+44 (0)1628 427340

Prices

  • Member: £35
  • Studying member: £0
  • Student: £0
  • Non-member: £40

Prices are inclusive of VAT and refreshments. If you have any special requirements, please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events Team on +44 (0)1628 427340

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