November 13, 2018
9:00 AM - Cardiff
The masterclass is relevant for marketing and HR professionals irrespective of the size of the company and the industry sector you work in as it provides useful hints and practical training on how to best build your and your client’s brand. The event is also ideal for students looking to develop their careers in the field of marketing communications and branding.
What you’ll take away from attending: -
• An understanding of the key elements of a brand
• The art and science of creating a successful brand
• An understanding of the qualities that define a brand
• The different marketing communications that help develop the brand at a modest budget
• How to create a great user experience (UX) that delivers on your brand promise
• The importance of employer branding
• How to champion the brand internally
• Brand equity and the commercial impact of branding
Programme: -
09.15 to 10.00 – Samuel Day, Chief Marketing Officer, Confused.com
Confused.com and its brand story
10.00 to 10.45 – Roger Pride, Managing Partner, Heavenly
Branding in an impatient world
10.50 to 11.10 – Coffee break
11.10 – 11.50 – Jenny Smith, Head of Marketing, England and Wales Cricket Board
Sports branding and the importance of branding in cricket
11.50 to 12.30 – Steve Sully, Managing Director, Stills Branding
Impact of emotion in branding
12.30 to 13.30 – Lunch
13.30 to 14.15 – Sally Alan
Building a brand on a budget
14.15 to 15.00 – Anna Lewis, Director, Marsden/Mee
Employer branding
15.00 to 16.00 – Networking
CPD duration: 5 hours
Registration and networking is from 09:00; the event starts at 09:15 and finishes at 16:00. If you are non-EU resident, please contact the Regional Events team to make your booking.
Glamorgan Cricket Club Stadium
Sophia Gardens
Cardiff
South Glamorgan
CF11 9XR
United Kingdom
Sector: Non-specific
Region: Wales
Map link: click here
Attachments:
Brand masterclass bio's
Speakers: Anna Lewis, Jenny Smith, Roger Pride, Sally Alan, Samuel Day and Steve Sulley
Prices
- Member: £110.00
- Studying member: £110.00
- Student: £50.00
- Non-member: £140.00
The prices shown include VAT with buffet lunch and drink refreshments provided. If you have any special requirements please contact the Regional Events team.
Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.
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