Facebook advertising

November 07, 2018

9:00 AM - Edinburgh

**THIS EVENT HAS BEEN RE-SCHEDULED FROM 25 SEPTEMBER 2018**

With 2.23 billion monthly active users, whether B2B or B2C, the chances are your ideal customers or clients are likely to be on the world's largest social network. According to an eMarketer study, 96% of social media marketers consider Facebook to be the most effective social media advertising platform, and with 67% of marketers planning to increase their use of Facebook ads in the coming year (source: Social media examiner), there's never been a more urgent need to learn the ins-and-outs of advertising on Facebook.

Facebook advertising is highly-targeted, flexible and extremely cost effective, allowing you to have complete control of your budget so you don’t overspend. However, how do you create the most efficient and effective ad (most clicks for the least budget) that delivers results?

Led by Alan Martin, Managing Director of Chat Marketing, delegates will learn:

• How to target people who have visited your website
• How to build your email list
• How to target your existing customers (encouraging repeat business)
• How to attract your ideal audience to 'Like' your Facebook page
• How to write ads that sell
• How to use Facebook’s analytics to improve your ad performance
• The different payment options and how to maximise your budget

The workshop will also include a Facebook ads clinic enabling you to trouble-shoot any current or previously run cmapaigns. Alternatively, if Facebook ads are new to you, clinic time can be allocated to assist you through the process of setting up your first campaign.
This practical full-day workshop is open to both CIM members and non-members alike and is ideal for marketing professionals, business owners, social media managers, sales professionals and all those who want to have an understanding of how they can use Facebook advertising to achieve their business objectives.

This workshop is an interactive, hands-on practical session so please bring with you a laptop to fully participate in the session.

CPD duration: 6 hours
Category: Digital integration

Registration and networking is from 09:00, the session starts at 09:30 and finishes at 16:00. If you are non-EU resident, please call the Regional Events team to make your booking.