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November 21, 2018

6:00 PM - Luton

In this session, we look at the current role of ‘branding’ and the importance of developing a clear brand proposition that has a strong point of difference versus the competition. We will put this into practice by working in teams to draft a CIM brand proposition that makes it stand out from key competitors.

This is the latest in a series of events being held at the University of Bedfordshire, Luton by the recently formed CIM/UOB Marketing Club.

The aim of the club is to give practicing marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent. It’s also designed to give students interested in careers in marketing, an opportunity to network with people already working at the coalface.

Speaker:-

Peter Young – a self-described brand obsessive, spent 16 years managing brands and training/supervising brand managers at Procter & Gamble and a further 12 years in Marketing and Sales Management for companies including IDV-Diageo, BP and Silentnight. 

As franchisee he served on the Boards of the McDonald’s (Spain) Marketing Co-operative and their European Franchisee Association. He reckons that in 10 countries over 40 years he has had front line management responsibility (including profit) for well over 50 brands.

Now retired from corporate life he serves on the CIM East of England Regional Board and writes and lectures on brand management. He also posts videos - described (somewhat mendaciously) as “2minute masterclasses” - under the banner of his “Cambridge School of Marketing Practice”, to be found exclusively on YouTube.

CPD category: Brand
Duration: 1.5 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:30. If you are non-EU resident please call the Regional Events team to make your booking.

This event has now passed
Room JM03 Business Pod M
University of Bedfordshire
University Square
Luton
LU1 3JU
United Kingdom

Sector: Non-specific

Region: East-England
Map link: click here

Speakers: Peter Young

Contact:

Regional Events team

cim.events@cim.co.uk

+44 (0)1628 427340

Prices

  • Member: £10
  • Studying member: £10
  • Student: £10
  • Non-member: £20

The prices shown include VAT with refreshments provided. If you have any special requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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