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November 28, 2018

6:00 PM - Bolton

This event provides the latest advice and tips on how to apply search marketing techniques to sell more through online channels. Ideal for marketing professionals and students looking to learn how digital marketing can be applied most effectively within e-commerce scenarios.

Topics

• SEO strategies for e-commerce and how to apply them to a business
  Effective SEO is critical to e-commerce businesses, as the majority of online purchases start with an
  online search. Discover the five stages of the SEO process and the common challenges faced by online
  retailers.

• If your blog isn’t for selling then what is it for then?
  If your blog isn’t a sales tool then why even have one? Discover what you should be using your blog for 

  and how to deliver content that meets your customers’ needs and resonates with your audience.

• Realise the value of outreach and how to make it work for an online store
   Outreach is a fantastic way to get your brand, products and services in front of the right people.
   Discover how you can build relationships with influencers that can build your online presence and
   engage new customers.

Speakers

Jon Hunter - Search Director, every1
With over 20 years’ experience in the digital sector, Jon applies a tailored, consultative approach and believes ‘one certainly doesn’t fit all’ when it comes to SEO. Leading brands he’s worked with include Go Compare, Oxfam and Lloyds Pharmacy.

Chris Worthington - Content Strategist, every1
Chris leverages his background in filmmaking and scriptwriting to create content that has a clear focus on delivering on audience need and expectation. He’s written for a number of brands including the NHS, FSB (Federation of Small Businesses) and HCA Healthcare UK.

Lauren Henley - Digital PR & Outreach Manager, every1
With over six years’ experience in SEO with a focus on bloggers and outreach, Lauren is skilled at managing the relationships between bloggers and brands. Lauren contributes to industry publications such as Search Engine Journal and has worked with major brands such as Gumtree and Sainsbury’s.

every1 are a leading digital marketing agency based in Preston, Lancashire. Specialisms include search marketing, web design & development and conversion optimisation.

CPD category: Digital integration
Duration: 1.5 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:00. If you are non-EU resident, please call the Regional Events team to make your booking.

Institute of Management
University of Bolton
Great Moor Street
Bolton
BL1 1SW
United Kingdom

Sector: Non-specific

Region: North
Map link: click here

Speakers: Jon Hunter, Chris Worthington and Lauren Henley

Contact:

Regional Events team

cim.events@cim.co.uk

+44 (0)1628 427340

Prices

  • Member: £0
  • Studying member: £0
  • Student: £0
  • Non-member: £15

This event is free for CIM members, studying members and students. The price for non-members is inclusive of VAT with refreshments provided. If you have any special requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.