January 28, 2019

6:00 PM - London

This is the second in a new series of CIM/UEL Marketing Club events being held in Stratford. The aim of the club is to give practicing marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.

Advergames, brand games, and promo games - whatever you call them, there is no denying that games and gamification as instruments for marketing are everywhere.

The flexibility of these mediums means many business types can benefit from game-based techniques; from the small independent coffee store that uses stamp cards to reward loyalty, through to the Fortune 500 brands using sophisticated games and gamification applications to do the “5 in 1”: engage, inform, create loyalty, increase sales, and collect consumer information.

In this interactive seminar, Betty Adamou, Founder of Research Through Gaming and author of 'Games and Gamification in Market Research' will share examples of marketing games from around the world with their results. She gives insight to the benefits and drawbacks, explains the science behind why games are so engaging, and provides a structure on best practice for design.

She’ll also lead the way in helping all delegates team up to have a go at designing their very own marketing game!

In the closing remarks, Betty shares how marketing games are likely to evolve in the near future with Virtual Reality (VR), Augmented Reality (AR) and Artificial Intelligence (AI), and paints a picture of a future marketeers job.

Betty Adamou is the Founder of Research Through Gaming, and the inventor of digital ResearchGames. She is a multi-award winning entrepreneur and innovator in market research, including the NGMR Disruptive Innovator, Researcher of the Future, Enfield (in London) Entrepreneur of the Year awards and voted “1 of 7 women shaping the future of market research”. As such, Adamou’s foresight is often sought by industry publications through interviews and articles on the future of market research and in particular, the impact of emerging and future technologies on data collection.

In addition to developing ResearchGames on behalf of Fortune 500 companies and academic institutions alike, Adamou also writes about and gives university guest lectures and keynote presentations on game-based research methods to a global audience.

CPD category: Insights
Duration: 1.5 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 20:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.

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University Square Stratford
1 Salway Road
E15 1NF
United Kingdom

Sector: Non-specific

Region: London
Map link: click here

Speakers: Betty Adamou


Regional Events team


+44 (0)1628 427340


  • Member: £10
  • Studying member: £10
  • Student: £10
  • Non-member: £20

The prices shown include VAT with refreshments provided. If you have any special requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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