Digital marketing – planning for success

March 01, 2019

9:00 AM - Exeter

For many organisations, digital marketing is firmly established as a key element of their marketing activity. However, the scope of digital is now vast, incorporating a wide range of technologies and requiring increased investment. The need for effective planning has become paramount.

In this workshop we’ll show you how to:-
•    Review the essential planning processes and outline key planning frameworks that could help you
     be more effective in achieving your objectives
•    Investigate how and when different platforms might be used depending on your aims and objectives
•    Consider the benefits of integrating your different online and offline activity to enhance
      your customers’ overall experience
•    Explore relatively easy and cost-effective ways of measuring and evaluating the success of your
     digital marketing plan
•    Discuss how you could present campaign data to assist in the decision-making process
•    Apply key planning concepts and tools in a practical way so that organisations of all sizes can benefit
     almost immediately

At the end of the workshop, you’ll understand the digital marketing planning process, and use suitable tools and concepts to develop a robust and effective plan. You’ll also be aware of the planning pitfalls and issues that can hinder the business’s effectiveness and how you might overcome them.

CPD category: Strategy
Duration: 3 hours

Registration and networking is from 09:00; the event starts at 09:30 and finishes at 13:00. If you are non-EU resident, please contact the Regional Events team to make your booking.