February 27, 2019
6:00 PM - Poole
Co-creation is on the rise in the marketing industry. Now, more than ever, consumers are starting a dialogue with brands to have their voices heard and are becoming increasingly involved in creating their own content. This year’s Mike Warne event theme explores how innovative brands use co-creation with consumers, discussing the processes where they and consumers work together to create better ideas, products and services.
Nine final year BA (Hons) Marketing Communications student volunteers from Bournemouth University - in association with CIM - host industry professionals to discuss how brands are using co-creation as innovation in modern marketing.
The inspiration for the idea stemmed from the act of the students experiencing co-creation as consumers, by coming together to organise the event with Bournemouth University for the CIM for the 13th year.
Speakers will be discussing how partnering with consumers has influenced their organisation. They explain the journey they have taken when collaborated with empowered consumers, who have expressed their opinions to them; and together have innovated their products and marketing communications.
Since the event launched in 2007, it has become renowned as one of the highlights in CIM’s calendar, honouring the memory of the late Mike Warne, a CIM Regional Director who was a strong advocate of building relationships between aspiring marketing students and CIM. The event presents an opportunity for marketers to highlight how they are innovating within their industry; speaking to over 200 marketing, PR and advertising students, local marketing professionals and up to 250 CIM members.
Come and experience the power of co-creation; be a consumer, put forward your ideas and change minds.
CPD category: Strategy
Duration: 2 hours
Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:30. If you are non-EU resident, please contact the Regional Events team to make your booking.
Talbot Campus, Fern Barrow
- Member: £15
- Studying member: £0
- Student: £0
- Non-member: £20
This event is free for CIM studying members and students. Prices for members and non-members are inclusive of VAT. If you have any special requirements please contact the Regional Events team.
Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.Tweet