February 25, 2019
6:00 PM - Norwich
This latest Marketing Club event we will look at entrepreneurialism and marketing from a social ventures perspective. We will cover what is a social business, how does a founder ensure their initial vision is kept core to the business and why marketing is central to growing a social enterprise – who is the audience, what is the business trying to achieve and how can social marketing communications influence positive behaviour.
This is the third in a new series of CIM/UEA Marketing Club events being held in Norwich. The aim is to give practicing marketers an opportunity to take some time-out, challenge thinking, learn new skills and share experiences with the next generation of marketing talent.
Karen Leigh Anderson, Business Adviser, Cambridge Social Ventures. Karen works with social entrepreneurs to grow and scale businesses to change the world. She has worked with more than 1,000 organisations and teams. She is a Churchill Enterprise Fellow for 2018.
An experienced professional consultant, Karen enjoys working with social enterprises, community organisations, development trusts, community transport organisations, housing associations, co-operatives and charities to develop sustainable organisations through innovative methods of growth, franchising/replication and buying profitable private businesses as well as investment readiness support. As a member of the faculty at Cambridge Judge Business School Centre for Social Innovation she supports social ventures through the Social Venture Weekend and their Social Venture Incubator. She also works directly with organisations and through a number of organisations like UnLtd, Inspiring Scotland, Institute for Social Entrepreneurs and Big Potential.
Her projects utilise her experience gained in working in the private sector (starting in 1987) in a variety of roles including operations, project and account management, due diligence, sales, marketing and PR, technology development, logistics, retail, research.
CPD category: Strategy
Duration: 1.5 hours
Registration and networking from 18:00, the event starts at 18:30 and finishes at 20:00 with an hour allocated after the event for refreshments and networking. If you are non-EU resident, please call the Regional Events team to make your booking.