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  • February 19, 2019

    8:30 AM - Belfast

    This half-day introductory Google Digital Garage workshop provided by digital marketing expert Paul McGarrity will cover:

    •    Introduction to digital advertising
    •    The six steps to building a digital marketing plan
    •    The five steps to building a social media strategy; including how to measure success and the secrets to creating authentic, shareable content

    08:30 Registration and refreshments - tea/coffee and pastries
    09:00 Build a digital marketing plan - discover the purpose and different benefits of each of the main digital channels before learning about the six key steps to building a digital marketing plan
    10:00 Introduction to digital advertising - getting started with search, display and social advertising
    11:00 Tea/coffee break
    11:30 Social media strategy - five steps to building a social media strategy: how to measure success and the secrets to creating authentic, shareable content
    12:30 Q&A session
    13:00 Close

    Build a digital marketing plan
    •    Learn about the main digital marketing channels and how they are used to help businesses
    •    How to create and structure a practical digital marketing plan for a small business utilising the main channels
    •    How to measure your plan for success

    Introduction to digital advertising
    •    Learn the main formats of digital advertising including search, social and display
    •    How to develop an advertising plan for a channel and measure success
    •    Learn a practical approach for how small businesses can use digital advertising

    Social media strategy
    •    The key social media platforms for businesses to use
    •    How to build a social media strategy for a business based on business goals
    •    How to define a set of brand guidelines for a business on social media

    This workshop is being led by Paul McGarrity, a highly experienced digital marketing consultant with 18 years’ experience in the UK and Ireland PR and marketing sector. Paul is a Coach for Google Digital Garage, with a specialism in digital marketing and social media marketing. Further information about Paul can be found in his biography here.

    CPD category: Digital integration
    Duration: 3 hours

    This is a joint event with CIPR and has been generously supported by Clockwise and River House.

    Spaces for this very popular event are limited, so booking is essential. Please note, only those who have booked in advance will be allowed to attend.

    Registration and networking is from 08:30, the event starts at 09:00 and finishes at 13:00. If you have any dietary or access requirements please contact the Regional Events team on 01628 427340 or at cim.events@cim.co.uk.

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    River House
    48-60 High Street
    Co. Antrim
    BT1 2BE
    United Kingdom

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    Sector: Non-specific

    Region: Ireland
    Map link: click here

    Find out more about Paul McGarrity

    Speakers: Paul McGarrity


    CIM Events Team


    +44 (0)1628 427340

    Link: Find out more about Clockwise

    This event is free