The role of social prescribing in changing behaviours

March 12, 2019

6:00 PM - London

Marketing is regulated but widely used by pharmaceuticals to promote drugs to health professionals and to a lesser extent patients. Can the same marketing techniques be used to promote behaviours to treat and improve medical conditions alongside or instead of those drugs?

Social prescribing is a new approach for health professionals to prescribe access to services or behaviour change programmes to help patients improve their health and wellbeing. This event will introduce the world of social prescribing and its use of social marketing. It will interest charities and other nonprofit organisations as well as the NHS in the contribution of marketing and social marketing. The session will discuss the policy context and funding opportunities for the VSCE (Voluntary, Community and Social Enterprise) community, coupled with an exploration of marketing techniques to harness the potential impact of this approach to engage patients in healthier lifestyle behaviours and create sustainable community action.

Charity employees will be offered a reduced rate upon providing their company name and registered charity number. The cost to attend the event will be £10. Please call 01628 427340 to provide these details and make your booking.

Introduction by Professor Ian Bruce CBE.

Facilitators
Gary Wootten, Managing Director of Hitch Marketing
Patrick Ladbury, former Director of National Social Marketing Centre (NSMC)

Guest speakers
Alex Fox OBE, Chair of Joint VCSE Review & CEO SharedLives Plus
Dr Sandra Oelbaum, Medical Director, Primary Care 24
Ian Merrill, CEO, Tempo TimeCredits
Kathryn Quinton, Communications Director at Equally Ours 

CPD category: Insights
Duration: 2 hours

Registration is from 18:00, the event starts at 18:30 and finishes at 21:00. If you are non-EU resident please call the Regional Events team to make your booking.