March 12, 2019
6:00 PM - London
Marketing is regulated but widely used by pharmaceuticals to promote drugs to health professionals and to a lesser extent patients. Can the same marketing techniques be used to promote behaviours to treat and improve medical conditions alongside or instead of those drugs?
Social prescribing is a new approach for health professionals to prescribe access to services or behaviour change programmes to help patients improve their health and wellbeing. This event will introduce the world of social prescribing and its use of social marketing. It will interest charities and other nonprofit organisations as well as the NHS in the contribution of marketing and social marketing. The session will discuss the policy context and funding opportunities for the VSCE (Voluntary, Community and Social Enterprise) community, coupled with an exploration of marketing techniques to harness the potential impact of this approach to engage patients in healthier lifestyle behaviours and create sustainable community action.
Charity employees will be offered a reduced rate upon providing their company name and registered charity number. The cost to attend the event will be £10. Please call 01628 427340 to provide these details and make your booking.
Introduction by Professor Ian Bruce CBE.
Gary Wootten, Managing Director of Hitch Marketing
Patrick Ladbury, former Director of National Social Marketing Centre (NSMC)
Alex Fox OBE, Chair of Joint VCSE Review & CEO SharedLives Plus
Dr Sandra Oelbaum, Medical Director, Primary Care 24
Ian Merrill, CEO, Tempo TimeCredits
Kathryn Quinton, Communications Director at Equally Ours
CPD category: Insights
Duration: 2 hours
Registration is from 18:00, the event starts at 18:30 and finishes at 21:00. If you are non-EU resident please call the Regional Events team to make your booking.
4 Playhouse Yard
- Member: £15
- Studying member: £10
- Student: £10
- Non-member: £20
Prices shown include VAT with light finger buffet and refreshments provided. If you have any special requirements, please contact the Regional Events team.
Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.Tweet