Mastering the four ‘C’s of compelling communications

March 07, 2019

6:00 PM - London

Join Dr Geraint Evans FCIM, for an evening of lively discussion of why some marketing campaigns stand head and shoulders above the rest.

In this session, we’ll explore the four ’C’s of communications planning (clarity, consistency, credibility and competitiveness) to evaluate some of the most interesting and innovative marketing campaigns from 2018, and the stand-outs from 2019 (hint - Gillette might feature!).

This is the third in a series of events being held at the University of Westminster, Marylebone Campus, by the newly formed CIM/Westminster Business School marketing club.

Speaker

Dr Geraint Evans is an award-winning international marketing professional, board advisor, author and academic researcher. He has held a variety of global marketing leadership roles and delivered work for brands such as ODEON Cinemas Group, Virgin Media, Tesco, Boots and Whitbread.

In addition to consulting with a wide variety of clients from SMEs to Global blue-chip companies on marketing, digital and strategic growth, Geraint is very passionate about bringing through the next generation of marketers through training, coaching and mentoring. Geraint also supports a number of non-profit companies and charities.

His focus areas for writing and speaking are emerging trends in customer behaviour, all things digital, brand marketing and product innovation. Geraint has a PhD in Marketing and Entrepreneurship, is a visiting Fellow at St Mary’s University and is a Fellow of CIM.

CPD category: Integrated marketing communications
Duration: 1.5 hours

Registration and networking is from 18:00, the event starts at 18:30 and finishes at 21:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.