April 04, 2019

8:30 AM - Cardiff

Working with third parties to deliver ground-breaking marketing campaigns can be as challenging as it is rewarding, particularly when they involve themes as sensitive and high-profile as mental health. Launched in 2017, Legal & General’s award-winning ‘Not a Red Card’ campaign drew on the values and appeal of sport to raise awareness around the accessibility and acceptability of discussing mental health in the workplace.  

Join us at this CIM Marketing bitesize breakfast event to hear from Michael Took, Social Media Consultant for Insurance at Legal & General, and Bryn Foweather, Head of Social Media at Punch Communications, on how they established and managed relationships with key influencers, navigated the challenges of client / agency relations and utilised the power of video and storytelling to reach a social media audience of 3.5 million people.

Further infomration about the speakers can be found in their biographies here.

CPD category: Digital integration
Duration: 1.5 hours

Registration and networking is from 08:30; the event starts at 09:00 and finishes at 10:30. If you are non-EU resident, please contact the Regional Events team to make your booking.

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Cardiff Eagle Lab
First Floor, Brunel House
Fitzalan Road
CF24 0EB
United Kingdom

Sector: Non-specific

Region: Wales
Map link: click here

Speakers - Michael Took & Bryn Foweather

Speakers: Michael Took and Bryn Foweather


Regional Events team


+44 (0)1628 427340


  • Member: £10
  • Studying member: £10
  • Student: £15
  • Non-member: £15

The prices shown are inclusive of VAT with breakfast pastries, fresh fruit and refreshments provided. If you have any special requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please contact the Regional Events team on +44 (0)1628 427340 or cim.events@cim.co.uk.

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