April 25, 2019
6:00 PM - Leeds
Innovation is at the heart of digital marketing. In the height of the digital age, new platforms, techniques, media and data transparency is being developed all the time to better engage, interact with and inspire audiences around the world. Today, marketers have access to more data and tools than ever, however with greater opportunity comes greater challenge to fight for market share and brand voice in such a dynamic online marketplace. From content marketing to artificial intelligence and hyper-personalisation, we will discuss the strategic marketing priorities of the year ahead and gain a practical insight into the latest digital marketing trends to fuel your online success in 2019 and beyond.
If you’re a pioneering marketer, aspiring to enter the industry or reviewing your overall digital strategy, join us for an exploratory session on digital trends and live Q&A with Dave Chaffey as part of this years Leeds Digital Festival #LeedsDigi19.
Dr Dave Chaffey is the Co-founder and Content Director of online marketing advice publisher Smart Insights. Since 1994, when he was first hooked on the web, he has specialised in sharing knowledge of how to best apply digital media and technology for marketing with business professionals and students through consulting, training and writing.
He gave his first training course on online strategy for the Chartered Institute of Marketing in 1997, created his first site in 1998, wrote his first book ‘Internet Marketing: Strategy, Implementation and Practice’ in 2000 and has specialised in helping individuals learn best practices and businesses improve their ROI from these exciting, dynamic channels ever since.
CPD category: Digital integration
Duration: 1.5 hours
Registration and networking is from 18:00; the event starts at 18:30 and finishes at 20:00. If you are non-EU resident, please contact the Regional Events team to make your booking.
Speakers: Dave Chaffey
- Member: £10
- Studying member: £10
- Student: £10
- Non-member: £20
The prices shown are inclusive of VAT with light refreshments provided. If you have any special requirements please contact the Regional Events team.
Please book online for this event. If you cannot do so, please contact the Regional Events team on +44 (0)1628 427340 or firstname.lastname@example.org.Tweet