Soft drinks - maximising the 24/7 opportunity

March 27, 2019

6:15 PM - London

The soft drinks market is increasingly defined by “category blurring,” in which products adopt ideas from different categories (e.g. juicy water, energy juice) to engage a new user group, or appear more exciting or healthy.

This is also a market which is characterised by disruption – new, challenger brands that are finding space among the big, multinational players.

The current state of play creates potential confusion for retailers, consumers and many brand owners, but leads to huge opportunities for savvy marketers.

In an insightful presentation, the team from MINTEL will address questions including:

• How should we effectively market soft drinks nowadays?
• Where do the key opportunities lie?
• How do features, such as functions or flavours resonate with consumers today?

This will be a great event from which we all, whichever sector we operate in, will gain insight to help our business identify and maximise opportunities.

CPD category: Insights
CPD duration: 1.5 hours

Registration and networking is from 18:15; the event starts at 18:45 and finishes at 20:30. If you are non-EU resident, please contact the Regional Events team to make your booking.