May 15, 2019

9:00 AM - Cardiff

CIM Wales content marketing masterclass is the fifth in a series of masterclasses – previous topics have been on search, social, analytics and branding. Like the other masterclasses, this one also features prominent practitioners, content marketing and online PR experts, speakers and writers together in a full-day session.

The session will touch on various topics on content marketing looking at why it has become a key marketing discipline. It looks at the use and importance of content in various marketing disciplines such as PR, social media, SEO and video, and discusses how every piece of content should be tied together. We’ll also look at content for websites, landing pages and cover all the technical aspects of content creation.

There will be something to takeaway for everyone in the content marketing masterclass. Good for students looking to develop their careers in the field of content marketing and branding, good for junior- to mid-marketers on developing their technical expertise on web, social, video and PR content and good for senior marketers to get tips on writing content marketing strategy and having content as a key part of their marketing strategy.

The session ends with a discussion on overarching content strategy and planning and how to create compelling content.

Whether you’re a start-up or an established company looking to revamp existing content, CIM‘s content marketing masterclass will provide you with fresh ideas, useful hints and practical tips and solutions to take away. 

Attendees will ideally be employed in a marketing or PR capacity or are looking to learn or influence the consumer decisions through writing and developing compelling content.

The masterclass will help you to:

• Understand the key elements of a content strategy
• Learn about content marketing and its importance in a marketing plan
• Learn to write technical content for search engine optimisation
• Learn how to curate content for digital media
• Learn about the importance of video content
• Understand what type of content works for social media
• Learn about PR content and how this is different
• Learn all the content tied in together
• Learn the importance of content marketing and practical tools and tips through real-life case studies

Delegates will learn:

• How to develop a content plan
• How to spot opportunities and quick wins
• How to create engaging content even in the absence of anything new and exciting
• How to define the role of content within your marketing strategy
• How to create and develop compelling content and ensure its fit for the platform and purpose
• How to engage consumer’s with content
• How to use content as a key brand differentiator
• How to get journalists, bloggers and social influencers interested
• How to use content as a useful marketing tool

09:15 Content marketing in 2019 - how to please search engines and attract visitors in an ever changing
            landscape - Gareth Morgan, Liberty
10:00 The emerging content trends that will shape your content strategy for years to come - Sharon
           Flaherty, Brand Content
10:50 Tea/coffee break
11:10 Creating a content strategy even when you have nothing new to say - Debbie Lewis, L&G and Bryn
           Foweather, Punch Communications
11:50 Case study: Teachers’ club - Sophie Harris, Equinox and Staedtler
12:30 Lunch
13:30 Publishing the best on-site content and landing pages quickly - Scott Jones, Illustrate
14:15 How to create engaging video content to tell your story - Warren Blackmore, Labclass
15:00 Networking
15:30 Finish

You can find out more about our speakers here.

CPD category: Integrated marketing communications
Duration: 4 hours

The non-member price includes 3-months’ Affiliate Professional membership of CIM, which can be claimed after attending the masterclass.

Registration and networking is from 09:00, the event starts at 09:15 and finishes at 15:30. If you are non-EU resident, please call the Regional Events team to make your booking.

This event is kindly sponsored by Liberty Marketing and Illustrate Digital.

This event has now passed
Glamorgan County Cricket Club
Sophia Gardens
South Glamorgan
CF11 9XR
United Kingdom

Sector: Non-specific

Region: Wales
Map link: click here

Speaker biographies

Speakers: Various


Regional Events team


+44 (0)1628 427340


  • Member: £110
  • Studying member: £110
  • Student: £50
  • Non-member: £140

The prices shown includes VAT with refreshments and a buffet lunch. If you have any special dietary requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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