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April 30, 2019

8:30 AM - Edinburgh

Consumer behaviour has radically changed over the last decade or so, making the internet the place where people search for information about products and services, prior to making a purchase.

But if potential customers are not finding your website in their search results, you’ll be missing out on the huge opportunities offered by this seismic shift in the way people are searching for solutions to their problems.

How well does your website rank in search results?

To be successful your site also needs visibility (a.k.a traffic). Without this, it is just an expensive address on the internet and a vanity project.

But there is so much competition out there that, without proper focus, your site will not generate the leads and sales that you need to take your business to the next level.

The session will be covering:

•    The World Wide Web in 2019
•    Understanding search engines (the mission of Google, how people use Google, SEO Vs Google Ads and pros and cons)
•    What makes websites rank higher on Google
•    Three ways to get your business found online
•    Mastering the art of SEO for the survival of your business
•    Why content marketing is becoming even more important
•    How content marketing can benefit your business
•    How content marketing can help your SEO

If you want to find out what you need to do right now to start generating more traffic, and even more importantly, get your website working for you in 2019, Alan Martin from Chat Marketing and Ben Laing of Online Marketing Consultant have teamed up to bring you this informative and engaging half-day workshop.

CPD category: Digital integration
CPD duration: 3 hours

Registration and networking is from 08:30; the event starts at 09:00 and finishes at 12:00. If you are non-EU resident, please contact the Regional Events team to make your booking.

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DoubleTree by Hilton Edinburgh City Centre
34 Bread Street
Edinburgh
EH3 9AF
United Kingdom

Sector: Non-specific

Region: Scotland
Map link: click here

Speakers: Alan Martin & Ben Laing

Contact:

Regional Events team

cim.events@cim.co.uk

+44 (0)1628 427340

This event is free

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