June 12, 2019
9:30 AM - Birmingham
Is marketing under threat? Join Professor Malcolm McDonald, the 'marketing as practice' research team, industry experts and fellow marketers to find out.
We’ll be discussing if marketers have to: change for their organisations to build new marketing capabilities; reinvent their roles to remain relevant; find new ways of making a valued contribution to their organisation; manage in a different way to respond to an organisational climate characterised by increasing tension and potential conflict.
Session 1 – Marketing’s influence, marketing-under-threat? with Dr Keith Glanfield, Marketing and Strategy Group, Aston Business School
Keynote: The future of marketing: A dark cloud? Or the brightest star in the firmament? with Professor Malcolm McDonald, Emeritus Professor, Aston Business School
Session 2 – Changing our thinking, marketing capabilities: how do we get it right? with David Glik, owner of David Glik Brands and Aston University Alumni
Keynote: Moving on from technical myopia with Dr Chris Richardson, Marketing and Strategy Group, Aston Business School
Session 3 – Professional development workshops, share and discuss your ideas, insight and best practice with other marketers on three important issues that aren’t to be found in the marketing text books:
Competing for the customer - Dr Keith Glanfield
Tool development - Dr Gary Burke
Behavioural competences - Dr Chris Richardson
Session 4 – Changing our practice, 'Taking back our profession?' and plenary discussion with Dr Keith Glanfield, Marketing and Strategy Group, Aston Business School
Chartered Institute of Marketing and the future of the profession with Maggie Jones, Director of Qualifications and Partnerships
Join us for this full-day conference to participate in what is sure to be a lively debate and set of workshops looking at the future shape of the marketing profession.
CPD category: Strategy
Duration: 5.5 hours
Registration and networking is from 09:30; the event starts at 10:00 and finishes at 16:30. If you are a non-EU resident, please contact the Regional Events team to make your booking.