September 26, 2019
10:00 AM - Wyboston
This full-day masterclass has been created to provide delegates with the tools and skills needed to produce and manage a successful content marketing strategy for their organisation.
The workshop will touch on various topics related to content marketing and will cover the use and importance of content across marketing disciplines such as SEO, email marketing and video. The day will also focus on the importance of creating a content marketing strategy and evaluating the success of that strategy throughout.
Whether you are looking to revamp your existing content marketing strategy, or develop your technical skills on search, email, video or measurement, this content marketing masterclass will provide you with fresh ideas, useful hints and practical tips and solutions to take away.
Speakers include experts in content marketing from omnichannel messaging platform Dotdigital, national publishers Archant, copywriting specialists Grafik Language and award-winning digital marketing agencies Crafted, Coast Digital and Further.
10:00 Registration and networking
10:30 Creating a content marketing strategy - James Gill, Head of Content Marketing at Further
11:15 The role of content in search marketing - Crafted
12:45 How to create content engagement using email marketing - Dotdigital
13:30 How to create engaging video content to tell your story - Tom Vince, Head of Video at Archant
14:30 Creative content: The importance of great copywriting - Grafik Language
15:15 Measuring and evaluating the impact of your content marketing - Coast Digital
The non-member price includes 3-months Affiliate Professional Membership of CIM, which can be claimed after attending the masterclass.
CPD category: Integrated marketing communications
Duration: 5 hours
Registration and networking is from 10:00, the event starts at 10:30 and finishes at 16:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.