September 26, 2019

10:00 AM - Wyboston

This event is fully booked

This full-day masterclass has been created to provide delegates with the tools and skills needed to produce and manage a successful content marketing strategy for their organisation. 

The workshop will touch on various topics related to content marketing and will cover the use and importance of content across marketing disciplines such as SEO, email marketing and video. The day will also focus on the importance of creating a content marketing strategy and evaluating the success of that strategy throughout.

Whether you are looking to revamp your existing content marketing strategy, or develop your technical skills on search, email, video or measurement, this content marketing masterclass will provide you with fresh ideas, useful hints and practical tips and solutions to take away.

Speakers include experts in content marketing from omnichannel messaging platform Dotdigital, national publishers Archant, copy writing specialists Cambridge Marketing Consultancy and award-winning digital marketing agencies Crafted, Coast Digital and Further.


10:00 – Registration 
10:30 – Creating a content marketing strategy - Further Digital Marketing 
11:15 – How to create engaging video content to tell your story - Archant 
12:00 – Lunch 
12:45 – The importance of great copywriting – Cambridge Marketing Consultancy 
13:30 – The role of content in search marketing - Crafted Media Ltd 
14:15 – Coffee break 
14:30 – Using email to deliver content and create stronger customer relationships - Dotdigital 
15:15 – Measuring and evaluating the impact of your content marketing – Coast Digital 
16:00 – Finish

The non-member price includes 3-months Affiliate Professional Membership of CIM, which can be claimed after attending the masterclass.

CPD Category: Integrated marketing communications
Duration: 4.5 hours

Registration and networking is from 10:00, the event starts at 10:30 and finishes at 16:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

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Wyboston Lakes
Great North Road
MK44 3AL
United Kingdom

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Sector: Non-specific

Region: East-of-England
Map link: click here

Nicolle Halksworth

Speakers: Various


Regional Events team

+44 (0)1628 427340


  • Member: £75
  • Studying member: £75
  • Student: £75
  • Non-member: £150

The prices shown include VAT with buffet lunch and refreshments provided. If you have any special requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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