October 23, 2019

5:30 PM - Wolverhampton

Dr Dave Chaffey is Co-founder and Content Director of marketing publisher and learning platform Smart Insights. Dave has written several best-selling books including Digital Marketing; Strategy, Implementation and Practice, 7th edition (2019) plus numerous templates, eBooks and courses used in more than 120 countries.

17:30 – Reception, buffet and networking
18:00 – Lecture
20.00 – Finish

This event is open to all and by attending you'll learn:-
•    The latest trends in digital marketing
•    Customer expectations and how to win with digital
•    Data driven marketing and hyper-personalisation
•    How to rate your digital skills score against other digital marketers

Dr Dave Chaffey is the person the marketing experts go to for the latest information on all things digital, making extensive use of his website resource www.smartinsights.com and www.davechaffey.com.

“I wrote my first book on digital marketing in 2000 back when we used to talk about ‘Internet marketing’. Since then I have enjoyed updating them based on my experiences of B2B and B2C training and consulting projects plus hearing how they have helped hundreds of thousands of people around the world who have used them on university marketing or MBA courses or for professional diplomas including the CIM Certificate and Diploma in Professional Marketing.”

Dr Dave Chaffey is an extremely knowledgeable, engaging and humorous speaker. We look forward to his presentation and hope you can join us.  

CPD Category: Insights
Duration: 2 hours

Registration and networking is from 17:30; the event starts at 18:00 and finishes at 20:00. If you are a non-EU resident, please contact the Regional Events team to make your booking.

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University of Wolverhampton Buisness School
Lord Swraj Paul Building
Molineux Street
United Kingdom

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Sector: Non-specific

Region: Midlands
Map link: click here

Speakers: Dr Dave Chaffey


Regional Events team


+44 (0)1628 427340


  • Member: £10
  • Studying member: £0
  • Student: £0
  • Non-member: £15

The prices shown include VAT. If you have any requirements please contact the Regional Events team.

Please book online for this event. If you cannot do so, please call the Regional Events team on +44 (0)1628 427340.

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