October 11, 2019
9:00 AM - Taunton
With the growth of mobile, superfast broadband, higher quality devices and an increasingly more sophisticated and demanding audience, there is a need for greater understanding of content strategy and the use of specific tools and platforms.
In this workshop, we’ll define, before applying the concept of content marketing. We’ll investigate suitable content marketing strategies before exploring the use of new channels and tools such as video, AR and VR by some leading brands.
We’ll examine practical methods to improve the overall effectiveness of your content strategy including providing some tips on creative writing for the web. A key to creating and distributing effective content is having the ability to measure and monitor its impact and we’ll discuss suitable measurement criteria and easily accessible analytics and reporting services.
This event aimed at marketers responsible for managing and implementing digital strategy.
CPD category: Integrated marketing communications
Duration: 3 hours
Registration and networking is from 09:00, the event starts at 09:30 and finishes at 13:00. If you are non-EU resident please call the Regional Events team to make your booking.